Davor Huic is the co-owner and director of Briefing Ltd., a leading Croatian media intelligence firm. Before founding Briefing (together with his wife Tanja), he was a long-standing Reuters journalist. After four years of covering the war in ex-Yugoslavia, he became the finance and business correspondent from Zagreb. After leaving Reuters, he was chief editor of Croatia's first business magazine Poslovni tjednik.
Since 2000, Briefing has grown into a leading Croatian media intelligence firm, with three main fields of expertise: media monitoring, media relations and PR consultancy. It employs some 50-plus people (including 8 consultants), and is ranked among top five Croatian PR agencies.
Davor Huic as Briefing's chief consultant, and his team are advising a number of top 400 companies and state institutions on media relations, communications strategy and crisis management; providing media training for top managers and PR staff. Main fields of interest are financial markets, public information campaigns and reputation management.
Since 2006, Briefing has a branch office in Bosnia-Herzegovina.